Trusting "Organic" Marketing

Trusting "Organic" Marketing

Eating and living organically is important for health and well-being, but these days it seems like every product claims to be "organic" as companies try to jump on the all-natural train. With so many options, it can be hard to know who to trust. How do you sift between products that are truly organic and products that just have the word slapped on their brand?

Brands that are truly organic are the ones that spend the time, energy, and effort to make sure that every ingredient and process is traceable from seed to product, and are typically verified by a certified gold standard. Potion is USDA Organic certified - but what does this really mean?

A USDA Organic certification means that our products are made with natural substances and no synthetic materials [1]. The USDA organic certification is a voluntary process that companies undergo to prove that they meet the agency's strict standards for organic production. To become certified, companies must submit to an annual inspection by a USDA-approved certifying agency.

We have met the U.S. Department of Agriculture's strict standards for growing, processing, and handling our ingredients and final products. Potion's USDA Organic certification guarantees that our products comply with the USDA organic regulations. This allows us to sell, label, and represent our products as organic. These regulations describe the specific standards required for us to use the word “organic” or the USDA organic seal.

Did you know? Products sold, labeled, or represented as organic must have at least 95% certified organic content, whereas if a product is represented as “made with” organic ingredients, it must have at least 70% certified organic content [2]. At Potion, we are proud to offer quality ingredients that qualify us as an organic company that meets federal guidelines. These vegan, sustainably sourced ingredients are made from whole plants and are grown without the use of synthetic pesticides, herbicides, or fertilizers, and do not contain genetically modified organisms (GMOs).

What Does This Mean For You?

Potion's commitment to organic standards means that our customers can be confident they are buying products that are truly organic. When you see the USDA Organic seal on our products, you can be sure that they meet the highest standards for organic supplements. You can rest assured that when you buy from us, you are receiving high-quality products formulated for your best health.

But that’s not all! Being organic by nature often means other standards are being met. Some other specifications we meet:

  1.  Our products are glyphosate free. Glyphosate is an herbicide which the WHO identifies as a probable human carcinogen. It is also likely linked to non-Hodgkin's lymphoma and disrupts endocrine. It also prevents important vitamins and minerals from entering food, and thus, our bodies.
  2.  Our products are made at a GMP certified facility. This means our facility meets specific industry-standard quality specifications in design, monitoring, and control of manufacturing processes.
  3.  We use 3rd party testing for our products. This means a separate organization has tested and vouches for our products, providing quality assurance.

Sometimes you may be hesitant in taking the label “organic” at face value. That’s a valid response since there are so many products on the market that claim to be organic, yet barely meet minimum standards if they do at all. The saturation of foods and supplements lying about being organic has unfortunately destroyed the credibility of the label. However, certification is one of the most important factors in demonstrating compliance with requirements and acts as a form of guarantee for customers that the product is, in fact, organic [3].

At Potion, we are dedicated to cultivating an open relationship with our customers built on trust. We never want to hide behind closed doors like so many other companies, because you deserve full knowledge in taking control of your health. Ready to reap the benefits for yourself? Give Immunity Potion a try and boost your long-term immunity. Your body will thank you!