Not So "Woo Woo" Now, is it Harvard?

Not So "Woo Woo" Now, is it Harvard?

For decades, prominent health organizations have touted Eastern holistic medicine as “unscientific,” “out there,” and “woo-woo.” Even John D. Rockefeller dismissed natural medicine and worked to standardize modern treatments. But recently there has been an internal shift in the medical community’s mindset.

Modern Culture Meets Ancient Health

Complementary and alternative medicine (CAM) refers to medical products, supplements, and practices that do not typically fall under standard medical care. This includes products found in many homes such as herbal teas, essential oils, and of course, Immunity Potion. Some common CAM practices include yoga, meditation, and acupuncture. You don’t have to be spiritual to observe and reap the benefits that many have experienced from pursuing holistic health options.

Contrary to what some might think, CAM, including Ayurveda, is far from being a marginalized approach. In the U.S. alone, reports show that families spend around $30 billion a year on complementary health options, with Ayurveda listed as a popular approach [1]. Ayurveda has seen tremendous growth across the globe in the last few years and this growth is only expected to continue. This increase is attributed at least in part to the recent pandemic, the rise in chronic illnesses, and a desire to address health holistically using natural remedies, given a budding awareness of the side effects in pharmaceutical medicines.

Ayurveda… in Hospitals?

You read that correctly. CAM is not only becoming popular among Western consumers, but is also seeing a positive shift in major health organizations. Several hospitals and health centers have added Ayurveda and other holistic options to practices developed specifically for integrative medicine.

Cleveland Clinic describes integrated medicine as “an evidence-based approach to treat the whole person — your mind, body and soul”, and explains that everyone can benefit from this method of health care, including those with chronic conditions [2].

UCSF recognizes Ayurveda as an ancient healing system that views your body as requiring balance to achieve full health. They offer Ayurvedic specialists who give guidance to clients on integrating diet and lifestyle into their healthcare plans [3]. Below is a list from UCSF on the benefits of Ayurvedic treatment: 

Other prominent health organizations that have begun to promote Ayurveda and/or a holistic lifestyle as a part of healthcare include:

Our whole plant-based Immunity Potion and daily detox tools combine ancient Ayurvedic wisdom with modern science to bring your body back into balance and restore its natural intelligence. Are you ready to commit to your health?